So making a gaming website is one of your goals. Being one of the world’s most popular hobbies there are thousands of websites dedicated entirely to gaming in general and it may seem like a mammoth task to break into the scene.
It makes sense from an editorial perspective — games are increasingly sophisticated and the industry increasingly important; there’s a lot of opportunity for smart criticism and reporting — and from a business perspective: The gaming industry is enormous and only growing; its audience is young and primed to consume.
What you might not realize is that building a gaming website is really easy: thanks to modern web design and website building tools, you barely need any technical expertise to build a website. You certainly don’t need any coding or graphic design skills.
This will take you no longer than 20 minutes to read and the bit about website creation will most likely take you around 5 minutes, so let’s get on with it.
A place to host your website
There are a million and one options that are available to you. One is to host your own domain through domain companies that will give you your own web space (these are never free–ever). Free sites come in the form of WordPress or Blogger, which is accessible through your Google account, and other sites like them.
These are all great options for people who are just starting out and don’t want to throw a lot of money here just yet. It may be a better idea to save that money for some great graphics for your blog, or even some overlays for your video reviews.
However, the easiest option today is to launch a quick WordPress site and get your gaming website up and running.
WordPress is one of the most popular website platforms available today. With thousands of themes available, it’s easy to build a stylish, unique gaming website using WordPress.
Meanwhile, those with a little bit of coding knowledge and CSS skills can customize their WordPress template even further, changing it to meet whatever unique needs you may have.
Most people, however, will be perfectly happy to customize their WordPress website using a theme. With thousands of themes available, you can find plenty that meet your unique needs.
In fact, there are entire categories of WordPress themes that cater specifically to gamers. Over here at Skywarrior Studios, we have a host of excellent themes to fit your gaming website.
A great theme goes a long way in getting readers and viewership.
Listed below are some of the great gaming themes that we offer on our website, here’s the link to the full article.
Registering a domain
Selecting a good domain is absolutely crucial in building and maintaining website trust. You’re never going to trust a website with a .blogspot extension do you? (shivers)
This article over at Sitewizard is complete in helping you setting up a good domain name.
Creating great content
You write what you think about a certain game or what you hated about it. Giving your audience your opinion is not difficult, and chances are you’re already an expert on it. There’s only one key factor that the consumers want from you, and that’s honesty. Leave the bribery to the sleazy–give honest reviews that aren’t biased with the promise of free stuff. No matter what game it is.
Features of your gaming blog are really up to you–but some great ideas are exclusive content that only you have. For example, you could have absolutely hilarious reviews of a certain genre of games, or a weekly podcast that will draw an audience. Your blog needs to have things that are a reflection of you and your passions!
Content is king! You may have heard this being shouted a lot. So what is good content? Is it humor, advice, tutorials, guides, big word count? It’s none of that. It’s all about finding something that your niche needs and doing it better than anyone else. You do this with a few articles and you’ll start seeing some serious growth.
Don’t stop producing great content for the next 6 months, it can take 6 months to a year of solid work before you see any results, but the longer you do it, the better you get, make sure you set up a 6 month challenge and don’t stop till it’s over, that’s one of the best ways to get where you want to be.
Promoting your gaming website
There are thousands of people just like you out there who all enjoy gaming and want to build their own gaming website.
Your job now is to differentiate yourself from the competition and advertise your services to the world.
Use social media to get your brand out there. Change your username to your website name and start gaming. Launch a YouTube “let’s play”-style channel. This is where you can get creative with your marketing and learn how to dominate the gaming website world.
The easiest way to do this is to write an effective blog post for each of the titles you created. You may also want to create specific pages on your website where you answer such questions, but blogging them will do.
In fact, business who blog have 6.9 times as much traffic as those who don’t, AND it is the cheapest form of marketing there is!
The graph below shows a study that was conducted on websites who blog regularly. The dark blue represents an aggressive strategy and the light blue represents a less aggressive strategy. After 18 months even the smaller websites start getting 10,000+ visitors per month.
That kind of traffic easily means revenue in the millions if you sell higher value products like cabinets or other construction services.
Ultimately, building a gaming website is easier today than it’s ever been before. Thanks to a suite of new web development tools available to today’s users, building a gaming website requires little technical expertise.
If you love a game, love gaming, or just love your gaming clan, then that passion is all you really need to start building your own gaming website.